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Link Exchange Tips:
Establishing inbound links through reciprocal link exchanges and bringing link exchanges to you through Link exchange strategies and linking management !
1. Relevant Link Backs
The most important factor in determining search engine rankings today is the number and quality of other sites that link to your site. Search engines count these links to determine how authoritative your website is, and use the count to assign a ranking relative to other sites in your target market.
To boost your siteâ€™s rankings, you need sites that are relevant to your topic area to link back to you. Their relevance to your topic is important because the choice by a related site to link to yours validates your siteâ€™s credibility for your target topics.
2. Highly Ranked Link Backs
Because the sites that link to you help determine your siteâ€™s ranking, itâ€™s best if you get sites that are not only relevant but also already highly ranked to link. Some of their high ranking with the search engines basically "rubs off" on your website if they link to you.
3. Anchor Text Link Backs
While almost any relevant or authoritative links back to your website are helpful, it will improve your siteâ€™s search engine ranking more if the text of those links contains keywords that are important to your siteâ€™s products or subject matter.
So, for example, donâ€™t just ask for links using your domain name or "click here" as the "anchor text". Instead you should ask your link exchange partners to link to your site using text like "best deals on plasma TVs", or "Indianapolis chiropractor".
Such keyword-loaded anchor text links are helpful because the search engines essentially give you "double points" by counting both the link itself and that linkâ€™s reinforcement of your websiteâ€™s importance for the keyword topics it contains.
B. SEO Design Tips
4. No Flash Movies
Donâ€™t hide your web pages behind animated movies that play using Flash software. They may be pretty but search engines prefer plain text today and cannot read Flash. So donâ€™t do it because it may prevent search engines from indexing your site at all.
5. Menus in Text
Similarly, donâ€™t hide your navigational menu links in images. Search engines cannot read graphics as well as they can read text. Your navigational menu is critical for search engine spiders to read both because the menuâ€™s entries demonstrate the hierarchy of your website, and because the keywords contained in menu links tell the search engine what you think is important on each page.
6. Keywords in Image "ALT" and "Title" Tags
As stated previously, search engine crawlers cannot read graphics. You can increase the SEO impact of images on your pages by ensuring that you title and tag them appropriately.
This means renaming JPEGâ€™s and other non-text files with new names that include keywords. So, a photo of a cat should be renamed from "c4289b.jpg" to "cat.jpg" if you want any search engine ranking benefit related to "cat" keywords.
The ALT tags and TITLE tags associated with each image are also great places to insert keywords that can be even more specific than the file name example.
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C. SEO Keyword Tips
7. Understanding Keywords
To rank highly in the search engine results you need to pick appropriate key words and phrases with which to promote your site. You donâ€™t want the keywords to be so broad (e.g. "cars", "shirts", "consulting") that your site is lost in a sea of competitors on page 28 of Googleâ€™s results. You also donâ€™t want to target keywords that are so narrow that few people are likely to search on them.
You can use free online research tools like Googleâ€™s Keyword Tool to help you brainstorm appropriate keywords, and Googleâ€™s Traffic Estimator Sandbox to find those keywords where there is customer demand to support your websiteâ€™s business.
The key to uncovering your best keywords is to think like your customer. This means avoiding industry buzzwords or lingo to use simple, "natural language" instead. So try targeting "warm socks" instead of "menâ€™s support hosiery", for example.
8. Meta Tags
While not as important to search engine ranking calculations as they used to be, the "meta tags" hidden in each web pageâ€™s HTML code should be tweaked to maximize their potential impact. This means including your keywords so that they appear in the "title", "description", and "keywords" meta tag fields. This is easily done in most web page publishing tools or content management systems (or ask your tech guys to do it). Many search engines reference these fields to identify what keywords you see as most representative of your pageâ€™s content.
9. Headline Placements
The visible elements of your web pagesâ€™ headlines, links, and text should all be reviewed for keyword inclusion also. The search engines give extra weight to any words that are included in the titles of each page and section, and wherever text is bolded, highlighted, or linked. Their logic here is that if you are emphasizing those words visually to site visitors, then those words are probably key to your siteâ€™s content, too.
10. Keywords in Your URL
You want to use your keywords in as many other appropriate places as possible, too. For example if you can use them in your websiteâ€™s URL that can help your ranking. (Of course, you must balance this against making your URL longer, harder to remember, and perhaps more difficult to spell, too.)
11. Page File Names
Further reinforcement of your keywords by using them in your page titles and file names is also a good idea. This can result in URLs for your popular pages that look like this: http://www.yourbrandnamekeyword.com/keyword-keyword.html
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